I’m an industrial designer that ventured towards art and culture.

Following my studies, I rented a large old industrial space in the then neglected south of Tel Aviv and made it my home and studio and started exploring the design fields.

I had few furnitures circling exhibitions all over the world. A line of gadgety stainless steel products, sold online, and started a career in the production aspect of commercial design, mostly stores and commercial interiors, that was a great school of the industry, business and technology, and had me working in a demanding and competitive field and on a very large scale.

Meanwhile, my Studio at Mizrahi 26 became a cultural nest for a very industrious and versatile community of friends and artists. In this weird and wonderful space, we organized and hosted countless events, exhibitions, workshops, live music and, obviously, some unforgettable parties, for over 20 years.

By 2011, I left my position as manager of operations at 'Koren Visual Solutions', a large P.O.P design studio and shifted to working as a freelance designer, almost exclusively with artists.

My versatile background allows for a unique set of tools from various fields and industries that can help realize and maximize the potential of art and artistic vision.

I provide a complete visual and technical support through a methodical yet intimate thinking and concept development process.

Most of my work is with theatres, dance companies and performance artists.

I love creating a space, and an atmosphere for an Idea, a story or a movement, to thrive in, and I love the dialogue and collaboration with the creators of the performing arts.

Per my usual curiosity, I dab in exhibition design, performative spaces and my own installations as well, and still take some commercial projects now and then, but these are hand-picked and far apart.

By 2023 I have collaborated with most major theatres and dance companies in Israel including Habima Theatre, HaCameri Theatre, Haifa Theatre, Israel Festival, Vertigo Dance Company, Bat Sheva Dance Company and many more.

A lot of these projects ended up showing on stages all over the world, and some gave me an opportunity to travel and coordinate production and adaptation to stages from China and Hong-Kong through Europe and the US. Alas, haven't made it to Japan so far... 

 

Awards

Golden Hedgehog theatre award for Best set design 2021, for ‘HaDibuk’ by Avi Gibson Barel for Smartut Theatre.

Best set design at Haifa Children’s Theater Festival 2021, for ‘Magic Letter’ by Elinor Milchen and Ronit Muszkatblit.

Best set design at Aco Theater Festival 2021, for ‘Toyzzz’ by Or Marin.

2nd place at the international Designboom folding chair contest, 2004 along with Eli Chissik for 'Sitybike' folding chair.

Golden Hedgehog Theatre award for best set design, 2013 for 'Golden Heart Pearl' by Jaqueline Pearl.